The Cost of Cool
Photo-snapping cell phones, plasma TVs, retro-colored Hummers, reconstructive surgery to get J. Lo's nose -- if "cool" can be bought, a lot of items are vying for your hard-earned dough.
According to the Consumer Electronics Association, consumer electronics sales nationwide are expected to total a record $99.5 billion in 2003. (FYI: Last year, 354,327 folks went under seeking the perfect slope, according to the American Society of Plastic Surgeons.)
Consider this: At $20 an hour at a 28% tax bracket, you'd have to work a total of 396 hours for coolness, essentially tacking on almost 10 weeks of extra work this year.
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